In a world where people rely on new purchases for excitement and fulfillment, people have begun to treat products as substitutes for happiness. If designers want to combat unhealthy consumer culture, they must create belongings worth cherishing. Justin aligns with designers who prioritize improving the functionality and lifespan of products, but lifespan means nothing if the consumer is easily seduced by the excitement of something shiny and new. He believes that the key to creating a healthier relationship between person and object is to design products that appeal to the senses and engage the mind. If designers empathize with their users and prioritize these qualities, they can create products that people will treasure until the stitches tear, the hinges wear out, or the metal rusts.